February 9th, 2019

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Пик личных тачек, похоже, пройден

Here Is the Future of Car Sharing, and Carmakers Should Be Terrified
Moscow’s sharing boom shows how quickly consumers can abandon the traditional car.

The venture—set up last year by a local Internet company—flooded the Russian capital with more than 7,000 cars to rent for as little as 5 rubles (8 cents) per minute, including fuel, maintenance and parking. That compares to 41 cents a minute for Daimler AG’s Car2Go in New York and is an offer too good to pass up for a growing number of Muscovites.

Almost out of nowhere, car-sharing in Moscow boomed, with the number of vehicles more than tripling last year. The city now has the biggest shared fleet in Europe and the second-largest in the world. The rapid shift spells trouble for automakers by providing a blueprint for how a deep-pocketed technology player can move quickly to woo consumers with alternatives to traditional car ownership.

“We’re approaching a point that could flip the entire car market on its head,” said Shwetha Surender, a London-based analyst with consultancy Frost & Sullivan. “Carmakers risk becoming mere suppliers to shared mobility services and losing direct relations with customers. That’s an unattractive proposition.”

Согласно Блумбергу, Москва сейчас занимает второе место в мире по числу машин в совместном пользовании после Токио (в основном яндекс.драйв но есть и другие компании). В общем, здоровая тенденция. Молиться на "крутую тачку" в гараже или за окном - одно из уродств современной цивилизации.